Rodan + Fields is celebrating 15 years of you!
For the last 15 years, Rodan + Fields has been all in on dermatology, all in on innovation, all in on proven results and in 2023, they celebrated being all in on you.
The ask was to develop and execute a creative campaign for the launch of the ‘Birthday Box’ and commemorate 15 years of dermatology-inspired skincare and passion for creating life-changing products.
SCOPE
Campaign Concept & Development
Campaign Visual Identity
Creative Strategy & Direction
Digital Marketing
Iconography
Logo Design
Market & Competitive Research
Messaging & Copy
Packaging Design
Photography & Video Art Direction
Print
Social Media Activation
THE MOOD
A celebration through the lens of dermatology, innovation and science.
Pulling formal and visual inspiration from sparkly molecules and reflections from the glass of petri dishes, I wanted everything from the homepage to the limited edition packaging to the social posts to create a feeling of high emotionality and fun. Playful use of color and textures created an exciting experience that reinforced Rodan + Fields skincare expertise and innovation in a celebratory way.
